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Irwin has introduced a brand new line of Strait-Line tape measures, in 16′, 25′, and 35′ sizes.
Notable options embody a finger brake for retraction management, further giant hook, further giant quantity markings, double-sided markings, and a strengthened housing that may stand up to drops of as much as 80′ onto packed soil.
The web product descriptions add that there’s an extra 6-inches of tear safety close to the hook.
Irwin says that these new Strait-Line tape measures are constructed from the bottom up for the hardworking tradespeople who construct our properties and infrastructure, preserve the lights on, and preserve our water flowing.
All 3 sizes have a 1-1/4″ blade width.
The 25′ and 35′ tape measures are marketed as having 17′ of attain, and 16′ for the 15′ mannequin for apparent causes. We perceive “attain” to imply “max standout plus 3 toes.”
Pricing is alleged to be $17.98 to $39.98, relying on dimension.
Irwin additionally provides that their Strait-Line product household with increase additional, with new chalk reels coming this winter.
Pricing and Availability
Pricing is correct as of the time of this posting.
16′ (IWHT39391S): $19.88
25′ (IWHT39393S): $25.98
35′ (IWHT39395S): $35.98
25′ 2-pack (IWHT39396S): $44.98
Dialogue
Irwin, a Stanley Black & Decker model, just isn’t new to the measuring and structure market, and these should not their first-ever Strait-Line tape measures.
Nonetheless, except I’m mistaken, these are Irwin’s first new tape measures beneath Stanley Black & Decker possession.
As readers would possibly know, Dewalt and Irwin are each Stanley Black & Decker device manufacturers.
I’ve actually been liking Dewalt’s new Robust Sequence tape measures, and I discovered their Atomic tapes to be interesting sufficient to purchase a pair for testing. If Stanley Black & Decker engineers designed these new Irwin tapes to be on-par or near these Dewalt tapes, this may very well be the beginning of huge issues to come back for and from Irwin.
Lowe’s pricing appears a bit excessive for the time being, and I might guess we would see promotional pricing in a few months because the winter vacation season nears. Or, at the least that’s what I’m anticipating.
Dewalt can promote 16′, 25′, and 35′ tape measures at $23, $29, and $40 respectively at Residence Depot. Can Irwin promote the identical dimension of Strait-Line tapes for $20, $26, and $36, respectively at Lowe’s?
